Essays about: "Celebrity consumption"

Showing result 1 - 5 of 11 essays containing the words Celebrity consumption.

1. 1. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Isha Grover; Ander Jauregui; [2023]
   Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

3. 2. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

4. 3. Making sustainability a part of the event - A study on how sustainable marketing communication is applied in the event industry

   University essay from Göteborgs universitet/Graduate School

   Author : Emma Jansson; Udani Pettersson; [2020-07-02]
   Keywords : Sustainable Marketing Communication; Consumer Engagement; Event; Digital Media Channels;

   Abstract : Purpose This study aspires to add theoretical understanding of how sustainable marketing communication is applied in the event industry’s digital media channels. By assessing how events transform their organisational sustainability goals into messages in their digital media channels we aim to understand how different ways of communicating can engage consumers. READ MORE

5. 4. Chinese Consumer Willingness Towards Eco-Conscious Apparel Purchase : An Application of the Theory of Planned Behavior

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Fanlv Jin; [2019]
   Keywords : Eco-conscious apparel; Theory of planned behavior; Sustainable consumption in China; Willingness to pay a price premium; Sustainable fashion; Apparel containing recycled fibers;

   Abstract : Purpose – This thesis aims to contribute to the understanding of the Chinese customers’ perception and acceptance of eco-conscious apparel (ECA) based on the theory of planned behavior (TPB). The thesis further examines whether people would like to pay more for ECA and how the factor of willingness to pay a premium is influenced by TPB variables. READ MORE

6. 5. Sentiment and growth of different news categories on Twitter : A study in Natural Language Processing

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Navid Haghshenas; Diar Sabri; [2019]
   Keywords : ;

   Abstract : In this age of digitalization, people have begun to change their news consumption behavior. More than half the population of the world has internet access and thereby readily available platforms for acquiring and disseminating news. READ MORE