Essays about: "Celine Staufenberg"

Found 1 essay containing the words Celine Staufenberg.

  1. 1. Sustainable actions before profit? : The effects of sustainability efforts on the brand experience in the clothing industry exemplary represented on Patagonia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Tim Bischoff; Celine Staufenberg; [2021]
    Keywords : Brand experience; sustainability; sustainable consumption patterns; brand related stimuli; brand experience scale; green trust; green brand image;

    Abstract : Background: In today ́s world, experiences play an important role for the customers to build loyalty and long-lasting relationships. Brakus et al. (2009) developed one of the most cited scales for measuring brand experience. READ MORE