Essays about: "Chameleon"

Showing result 1 - 5 of 12 essays containing the word Chameleon.

1. 1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

3. 2. ”The shrieking of nothing is killing me” : Representations of society of the spectacle and hyperreality in David Bowie’s lyrics

   University essay from Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

   Author : Mariann Gabrielsson; [2023]
   Keywords : ;

   Abstract : This text explores how the lyrics of David Bowie can be applied as supporting the critique against hyperreality and society of the spectacle, as articulated by Guy Debord and Jean Baudrillard. This is done by focusing on three questions: 1) what elements in Bowie’s lyrics support Debord and Baudrillard, 2) how can these elements function to portray Bowie as primarily a sociologist and secondly an artist, and 3) what are the benefits of using fiction (in this case lyrics) as empirical material? From a theoretical framework building on Debord’s society of the spectacle and Baudrillard’s focus on hyperreality, I will apply a two-folded methodology of sociology through literature and socio-poetics. READ MORE

4. 3. The lived experience of female leaders navigating a profession they love : A perspective of gender equality in the male-dominated film industry in Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Lowisa Johmår; [2023]
   Keywords : Gender; Swedish film industry; male dominance; equality; gendered organizations; female rivalry; outdated gender stereotyping; coping strategies; freelancing;

   Abstract : This study examines through an equality lens, the lived experiences of nine female leaders in the male-dominated film industry in Sweden. The aim was to explore how women perceived equality in their workplace, their perception of the issue, and the coping strategies used by these women. READ MORE

5. 4. The Chameleon Effect: Rethinking Innovation as an Adaptive Resemblance

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jakob Enander; Karl Ekedahl; [2023]
   Keywords : Business and Economics;

   Abstract : The purpose of this study is to extend our knowledge of the elusive concept of innovation by investigating meanings and experiences of it among members in a small med-tech organization. This involves examining how individuals interpret and make sense of innovation and, if or how, they relate to their own organization as an innovative one. READ MORE

6. 5. Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability Paradox

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mounia El hajjari Borg; Elin Sundberg; [2021]
   Keywords : Sustainability managers; sustainability-dedicated professionals; sustainable development; sustainable management; corporate sustainability; corporate paradox; CSR; stakeholders; governance; sustainability strategies; communication; strategic communication; sustainability reporting; non-financial disclosure; private sector in Sweden; paradox approach; paradox perspective; business case; social and environmental responsibility; organizations; multinationals; MNC; Nils Brunsson; organizational theory; organizational hypocrisy; neo-institutionalism; organizational individuals; organizational tension on the individual level; decision-making; action; business operations; isomorphism; institutional logics; market logics; reporting frameworks; GRI; global reporting initiative; walk the talk; change making; change agent; systemic change; behaviour and human resources; identity work; organizational sociology; legitimacy; organizational external and internal pressures.; Hållbarhetschefer; hållbarhetsrelaterade roller; hållbar utveckling; hållbar ledning; hållbarhet; paradox; CSR; intressenter; styrning; hållbarhetsstrategier; kommunikation; strategisk kommunikation; hållbarhetsrapportering; icke-finansiell information; privat sektor i Sverige; paradox perspektiv; affärsstrategi; socialt och miljöansvar; organisationer; multinationella företag; MNC; Nils Brunsson; organisationsteori; organizational hypocrisy; hyckleri; neo-institutionalism; organisatoriska individer; individnivå; beslutsfattande; affärsverksamhet; isomorfism; institutionell logik; marknadslogik; rapporteringsramverk; GRI; global reporting initiativ; walk the talk; förändringsarbete; förändringsagent; systemförändring; beteende och mänskliga resurser; identitetsarbete; organisatorisk sociologi; legitimitet; externa och interna påtryckningar.;

   Abstract : While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. READ MORE