Essays about: "Chang Lili"

Found 1 essay containing the words Chang Lili.

  1. 1. Consumer Responses to Corporate Social Responsibility (CSR) in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Chang Lili; Cheng Jiaqi; [2017]
    Keywords : corporate social response CSR ; perceived CSR; trust of CSR; awareness of CSR; consumer response; corporate evaluation; purchase intention;

    Abstract : With the development of multinational companies (MNCs), corporate social responsibility (CSR) has become a very important component of corporate activities. However, the commitment to CSR in China has been very low. READ MORE