Essays about: "Change in consumers’ preferences"

Showing result 1 - 5 of 34 essays containing the words Change in consumers’ preferences.

  1. 1. CULTURAL BEHAVIORAL CHANGE- BEHIND THE SCENES : An abductive study on cultural dimensional interactions

    University essay from Umeå universitet/Företagsekonomi

    Author : Chris Niklasson; Louis Olakunle Ogbere; [2024]
    Keywords : Cultural behavioral changes; Cultural dimensional interactions; Hofstede model; Cross-cultural studies; Abductive research;

    Abstract : The complex and unpredictable nature of cultural behavioral changes has posed multiple challenges for marketing practitioners during recent years. These challenges include, but are not limited to, inaccurate market forecasts, market failures, wasted resources etc. READ MORE

  3. 2. The Sustainability of EU Trade mark law : A research into the degree to which EU Trade mark law is tailored to achieve the EU Sustainable Development Goals

    University essay from Stockholms universitet/Institutet för immaterialrätt och marknadsrätt (IFIM)

    Author : Rinder Pietjouw; [2023]
    Keywords : sustainability; sustainable development; SDG; sustainable development goals; trade mark law;

    Abstract : The EU Sustainable Development Goals have long been a resemblance of the urgent call forclimate action and sustainable development. With increasing attention for climate change anda subsequent call for action from states, consumers’ preferences have now also changedtowards opting for sustainable goods and services. READ MORE

  4. 3. Maybe meat, maybe not? Analysing Swedish consumers’ preferences for plant-based meat alternatives

    University essay from SLU/Department of Molecular Sciences

    Author : Emilia Mattsson; [2023]
    Keywords : willingness to pay; plant-based meat alternatives; discrete choice experiment; random utility theory; consumer behaviour;

    Abstract : Plant-based meat alternatives (PBMAs) have grown in both demand and diversified supply. As follows, there has recently been an increase in research studying consumers' behaviour towards these products. This thesis aimed to add to the growing literature by analysing Swedish consumers' preferences for PBMAs. READ MORE

  5. 4. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Kim Lindqvist; Mikael Lindgren; Nicolas Arias; [2022]
    Keywords : last-mile delivery; LMD; consumer preferences; covid-19;

    Abstract : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. READ MORE

  6. 5. Plants for everyone : prospects of upscaling consumption of plant-based protein products

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Clara Landsbo; [2022]
    Keywords : plant-based protein products; consumption; lifeworld; discourse; habit; culture; motivation;

    Abstract : A change towards a more sustainable food consumption is necessary in order to mitigate climate change. Changing diets and preferences from animal-based to plant-based has a great potential to reduce impact on the environment. However, this requires action in both local and global contexts. READ MORE