Essays about: "Channel Integration"

Showing result 1 - 5 of 52 essays containing the words Channel Integration.

  1. 1. Increasing the utilization of research in product and business development : Key factors for transferring applied research within a high technical organization

    University essay from Uppsala universitet/Industriell teknik

    Author : Maria Gabrils; [2019]
    Keywords : Innovation management; Knowledge management; Industrial applied research;

    Abstract : Purpose The study aims to complement the knowledge management literature within research-based knowledge on how product developing organization can utilize the research results in product development. Main research question What are the main enablers for research-based knowledge to transfer in order to be adopted in a product developing organization? Sub research question What are the indicators for measuring the utilization of research results? What patterns for generation and spreading of knowledge increases utilization of research results? What factors in a research project are barriers for research to be adopted in product development? How do organizational structures impact the transfer of knowledge from research departments to business units? Methodology This master thesis is based on a case study at a global firm within automation, robotics and electrification. READ MORE

  2. 2. Contextual factors for omni-channel warehousing: An empirical study in China

    University essay from Lunds universitet/Teknisk logistik

    Author : Qi Jiang; Ruoyu Wang; [2019]
    Keywords : Omni-channel; Warehouse operations and design; Chinese market; E-commerce; Contextual factors; Technology and Engineering;

    Abstract : Introduction: In recent years omni-channel retailing has been accepted and used by both physical and e-commerce retailers. In omni-channel retailing different channels are integrated. An effective and efficient distribution system is becoming more crucial. The core of the distribution system is warehousing that affects lead time and logistics cost. READ MORE

  3. 3. INTERACTIVE AND MULTIMEDIA-BASED DIGITAL TEXTBOOKS FOR FLIPPED LEARNING

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Melinda Mathe; [2018-09-27]
    Keywords : digital textbooks; flipped learning; mulitmedia; interactive; IBDP;

    Abstract : Purpose:The aim of this study was to explore the practices and challenges of teachersusing interactive and multimedia-based Digital Textbooks (DT) in InternationalBaccalaureate Science Diploma Programs (IBDP) and investigate whether theycould support student-centered learning methods such as Flipped Learning (FL).Theory: The study employed Activity Theory to investigate activities of teachers in theirschool environments. READ MORE

  4. 4. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

  5. 5. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Jakob Bank; [2018]
    Keywords : Retail; mobile technology; brick and mortar; omni-channel; technology acceptance mode; technology readiness; optimism; innovativeness; discomfort; insecurity; perceived usefulness; perceived ease of use.;

    Abstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE