Essays about: "Channel Integration"
Showing result 21 - 25 of 67 essays containing the words Channel Integration.
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21. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE
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22. Integrating online and offline worlds through mobile technology in physical stores : A quantitative study investigating the impact of technology readiness on the technology acceptance model for mobile technologies in physical retail
University essay from KTH/Industriell Marknadsföring och EntreprenörskapAbstract : Customers uses both offline and online channels before the final purchase, retailers that are operating and selling their products both online and offline can benefit from aligning the experiences on their channels by using an omni-channel strategy. The smartphone is becoming a natural part of our day-to-day life and keeping us connected, also when visiting abrick and mortar retailers. READ MORE
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23. Capacitance Optimization and Ballistic Modeling of Nanowire Transistors
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : Downscaling of Si-based metal-oxide-semiconductor field-effect transistors (MOSFETs) has contributed to increased microchip device density and to improve the functionality of the electronic circuits. The dimensions of state of art MOSFET is down to a few nanometers. It has been demonstrated that smaller MOSFETs are faster and more energy-efficient. READ MORE
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24. Multiband functional magnetic resonance imaging (fMRI) for functional connectivity assessments
University essay from Umeå universitet/Institutionen för fysikAbstract : During resting state the brain exhibits synchronized activity within all major brain networks. Using blood oxygen level dependent (BOLD) resting state functional magnetic resonance imaging (fMRI) based detection it is possible to quantify the degree of correlation, connectivity, between regions of interest and assess information regarding the integrity of the inter-regional functional integration. READ MORE
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25. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE