Essays about: "Charley Litchfield"

Found 1 essay containing the words Charley Litchfield.

  1. 1. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jennie Larsson; Charley Litchfield; Filippa Smedberg; [2018]
    Keywords : M-commerce; Internal barriers; External barriers; Smartphone; Consumer purchasing.;

    Abstract : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. READ MORE