Essays about: "Charley Litchfield"
Found 1 essay containing the words Charley Litchfield.
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1. Exploring the barriers of consumer purchasing in M-commerce : A Qualitative Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: Explore the external and internal barriers preventing consumer purchases in M- commerce. Research Questions:RQ1: What are the external barriers that prevent consumer purchases on smartphones?RQ2: What are the internal barriers that prevent consumer purchases on smartphones? Methodology: This thesis is a qualitative study using an exploratory purpose and used a cross- sectional strategy collecting data through two focus groups. READ MORE
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