Essays about: "Charlie Magnusson"

Found 2 essays containing the words Charlie Magnusson.

1. 1. Cryptocurrency Investments:The Good, The Bad, and The Ugly? : An empirical Study on the factors affecting private financial investment decisions in cryptocurrency.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Charlie Magnusson; Tom Stenberg; [2022]
   Keywords : Cryptocurrency; Investment; Blockchain; Finance; Challenges;

   Abstract : Cryptocurrencies are becoming increasingly popular in the business and financial world. With arguments for and against, people praising it and people demanding a ban, the highest financial returns and the worst economic falls, it is widely discussed and splits the world. READ MORE

3. 2. The use of branding Strategies within Swedish Craft Brewing

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
   Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

   Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE