Essays about: "Charlotte Borlind"

Found 2 essays containing the words Charlotte Borlind.

1. 1. Consumer Confusion and Attitudes : A Study of Eco-Labels

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Karolína Lorenzová; Charlotte Borlind; [2018]
   Keywords : Eco-labels; confusion; ambiguity; information overload; similarity; attitudes; consumer;

   Abstract : Purpose: The purpose of this study was to explain whether the conceptualized model of consumer confusion regarding the multiple number of brands and products also applies to the increasing number of eco-labels. The study also examined how the attitudes were affected if confusion occurred amongst the consumers. READ MORE

3. 2. Managing the Managerial Availability Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Charlotte Borlind; Filippa Järnmarker; Katarina Werder; [2015]
   Keywords : availability; identity; managerial work; paradox; unavailability; Business and Economics;

   Abstract : Title: Managing the Managerial Availability Paradox - A Cross-sectional Study of Nine Top Managers’ Views on Their Availability Seminar Date: 16 January 2015 Course: FEKH49, Degree Project in Organization and Leadership, Bachelor Level Authors: Charlotte Borlind, Filippa Järnmarker and Katarina Werder Supervisor: Nadja Sörgärde Key Words: availability, identity, managerial work, paradox, unavailability Purpose: The purpose of this research is to increase the understanding of managerial availability and the relating complexities of managerial availability as an aspect of managerial work. Methodology: This research has an interpretative perspective. READ MORE