Essays about: "Charlotte Chéron"
Found 1 essay containing the words Charlotte Chéron.
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1. Co-Creation during New Product Development : Downsides and effects of a booming activity
University essay from Umeå universitet/FöretagsekonomiAbstract : Co-creation is nowadays a booming activity implemented by companies in order to be closer to their customers and to fulfil their needs. By using co-creation, a company involves their customers in the process of creation aiming to get ideas and insights that allow the company to launch a new product or to improve an existing product. READ MORE
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