Essays about: "Che Xiaona"

Found 1 essay containing the words Che Xiaona.

  1. 1. Understanding Tourist Motivation and Behavioral Intention to Visit a New Chinese Beach Destination- A case study of potential Swedish tourists’ intention to travel to Nordic Village of Hainan Island, China

    University essay from Göteborgs universitet/Graduate School

    Author : Che Xiaona; Yang Weiwei; [2011-08-11]
    Keywords : Theory of planned behavior; Past travel experience; Push and pull motivations; Swedish tourists; Hainan Island of China;

    Abstract : In our thesis, we examined the motivation and travel intention potential Swedish tourists to a new beach destination in China. Two models were developed in this study: one named TBE that was based on the theory of planned behavior (TPB) and past travel experience to explore whether a modified model could predict tourists’ intention of visitation to a new beach destination; another alternative model named PPA was proposed to test whether tourists’ motivation applied in push and pull framework could be taken used as influencing factors toward attitude construction of the TPB model. READ MORE