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Found 3 essays matching the above criteria.

  1. 1. Does Persuasive Technology Make Smartphones More Addictive? : An Empirical Study of Chinese University Students

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Xiaowei Chen; [2021]
    Keywords : Persuasive Technology; Persuasive design principles; Smartphone addiction; HCI ethics; Övertygande teknik; Övertygande designprinciper; Smartphoneberoende; HCI-etik;

    Abstract : With the development of computer hardware, computers with persuasion have become more powerful and influential than ever. The latest trends show that Persuasive Technology integrates with cutting-edge technologies, such as Natural Language Processing, Big Data, and Machine Learning algorithms. READ MORE

  3. 2. An Exploratory Case Study of HIV Impacted Children in Henan Province, China

    University essay from Lunds universitet/LUMID International Master programme in applied International Development and Management

    Author : Xiaowei Chen; [2012]
    Keywords : risk; resilience; risk factor; protective factor; HIV impacted children; China; Social Sciences;

    Abstract : The illicit and unsafe sales of blood caused a great number of HIV impacted children in China who although were constantly exposed to multiple risk factors but exhibited positive adaptive behaviors. Thus the purpose of this study was to gain a better understanding of resilience of HIV impacted children through the exploration of children's perception and experience on context-specific risk factors and protective factors. READ MORE

  4. 3. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy

    University essay from Företagsekonomiska institutionen

    Author : Chen Xiaowei; Wen Wen; [2012]
    Keywords : Integrated Marketing; Marketing Tools; Regional factor; Heinz; Chinese Frozen food industry;

    Abstract : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. READ MORE