Essays about: "Cheng Han"

Found 1 essay containing the words Cheng Han.

  1. 1. Enhancing Swedish Large MNEs’ Strategies in Chinese Market : By Analyzing the Perspectives of Consumers in Sweden and China

    University essay from

    Author : Xiaojing Gu; Cheng Han; [2016]
    Keywords : Consumer behavior; Multinational enterprise; Marketing strategy; Swedish and Chinese market;

    Abstract : Title: Enhancing Swedish Large MNEs’ Strategies in Chinese Market -By Analyzing the Perspectives of Consumers in Sweden and China Authors: Cheng Han and Xiaojing Gu Supervisor: Svante Andersson Level: Master Dissertation in International Marketing, 15 credits Keywords: Consumer behavior, Multinational enterprise, Marketing strategy, Swedish and Chinese market Background: With the trend of globalization, multinational enterprises noticed the potential market in China. Base on previous research, researchers indicated consumer behaviors have a sort of relationship and influence on MNEs’ strategies. READ MORE