Essays about: "Chenke Xu"

Found 2 essays containing the words Chenke Xu.

  1. 1. How to Perform Market Orientation in New Product Development

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Hao Hu; Chenke Xu; [2011]
    Keywords : Market orientation; NPD; Market-driven; Driving-market;

    Abstract : In  turbulent  environments,  the  infused  marketing  function  has  become  an  essential and natural part in the firms’ new product development (NPD). Some scholars define NPD as the transformation of a market opportunity into a product  as a result of the coupling of market assumptions with technological possibilities. READ MORE

  3. 2. Factors influencing SMEs' export performance : A case study of Chinese SMEs

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Chenke Xu; Hao Hu; [2010]
    Keywords : Export performance; Small-and medium-sized enterprises; Factors;

    Abstract : Small and medium-sized enterprises play much more important roles in both domestic and international markets nowadays. The issue that factors influence their export performance (mainly the export sales and profits) also becomes much more attractive these years. READ MORE