Essays about: "Cheong Ha"

Found 1 essay containing the words Cheong Ha.

  1. 1. Student’s Website Usage : -Today’s students, tomorrows consumer.

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Sandra Alvarsson; Cheong Ha; Sabrina Thams; [2011]
    Keywords : Net Generation; Internet; marketing online; online branding; student; website selection;

    Abstract : Purpose The purpose of this thesis is, looking from a consumer’s perspective, to investigate the influences of students website selection Background Today’s students are a new generation of consumers. They have been brought up with digi-tal media and have different attitudes towards marketing than their parents. READ MORE