Essays about: "Chi Hu"

Found 1 essay containing the words Chi Hu.

1. 1. Consumer experience analysis : A case study of Apple Inc. from consumers' perspective in experience marketing

   University essay from IHH, Företagsekonomi

   Author : Lisha Huang; Chi Hu; Xueying Zhang; [2013]
   Keywords : Experience marketing; consumer behavior; consumer marketing;

   Abstract : The thesis is intended to illustrate and analyze the role of consumer experience and the authors also take demographic cultural factors into consideration by researching on the consumers’ evaluation towards iPhone experiences.  The authors used both exploratory and descriptive strategies. READ MORE