Essays about: "Chi Nguyen"

Found 5 essays containing the words Chi Nguyen.

1. 1. Probability Distortion in the relationship between Depression and Problem Gambling: A Mediation Analysis

   University essay from Göteborgs universitet/Graduate School

   Author : Chi Nguyen; David Johansson; [2021-08-04]
   Keywords : problem gambling; depression; probability distortion; mediation; probability weighting function; prospect theory;

   Abstract : We posit that people with depressive symptoms are prone to problem gambling, and explore whether one possible driver of this is that depression increases misperception of probabilities. To test this hypothesis, we conducted a self-report survey on 230 regular gamblers recruited from Prolific. READ MORE

3. 2. Strategies to Respond to a VUCA World

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Raj Dhillon; Quynh Chi Nguyen; [2021]
   Keywords : VUCA; volatility; uncertainty; complexity; ambiguity; strategy; organizational development; human resource management.; Business and Economics;

   Abstract : Purpose - The business world today becomes more VUCA than ever. Organizations around the world need to develop and establish strategies to respond to this disruptive environment. This paper aims to explore what strategic responses that organizations could adopt in order to survive and thrive in a VUCA world. READ MORE

4. 3. Digital Customer Experience Matters

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
   Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

   Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE

5. 4. Brand Recognition for long term business growth in  developing countries : A case study of SMEs in Kampala, Uganda and Ho Chi Minh City, Vietnam

   University essay from Institutionen för humaniora och samhällsvetenskap

   Author : Viviene Lukoma; Ke Tuong Nguyen; [2011]
   Keywords : brand; brand recognition; positioning; SMEs; Ho Chi Minh City; Kampala; strategy; communication; sustainability;

   Abstract : Brands have become valuable assets that play a central role in differentiating the products and services to catch the attention of the customers. This research examines the significance of branding strategies for companies’ growth and survival. READ MORE

6. 5. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

   University essay from Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

   Author : Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
   Keywords : consumer sentiment; macro marketing; Vietnam;

   Abstract : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. READ MORE