Essays about: "Chiara Kerber"

Found 1 essay containing the words Chiara Kerber.

  1. 1. Empowerment Through Social Media? : Examining Individual Communication Behaviour Towards Corporate Sustainability

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Chiara Kerber; Lisa Glowinski; [2016]
    Keywords : Communication; social media; corporate sustainability; individual empowerment; environmental psychology;

    Abstract : Purpose - The purpose of this master thesis is to examine individual social media behaviour in relation to corporate sustainability issues. Based on a model from environmental psychology, factors that influence this behaviour are identified. Methodology/approach - The study followed an explanatory and qualitative approach. READ MORE