Essays about: "Chiara Savorelli"

Found 2 essays containing the words Chiara Savorelli.

  1. 1. The price of sustainable skincare : A multimodal critical discourse analysis of influencing on TikTok

    University essay from Jönköping University

    Author : Chiara Savorelli; [2022]
    Keywords : sustainable skincare; capitalism; TikTok; influencer; class discourse analysis;

    Abstract : This thesis investigates the role of so called sustainable influencers in the communication of sustainable skincare on TikTok. Several videos are analysed using MCDA as a method and enriching the analysis with interviews performed to the influencers whose videos have been object of examination. READ MORE

  2. 2. How sustainable fast fashion and body inclusivity are shaped by class affiliation : A multimodal critical discourse analysis of class and health discourses in H&M’s communication

    University essay from

    Author : Chiara Savorelli; Victoria Cassola; [2021]
    Keywords : sustainable fashion; body positivity; body inclusivity; H M; multimodal critical discourse analysis; health communication; class discourse analysis;

    Abstract : This thesis investigates how body positivity and sustainability are discursively constructed by fast fashion brands. The brand chosen as a case study is H&M, as it describes itself as being both environmentally and socially involved. READ MORE