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1. 1. Enhancing User Engagement in Mobenga’s Sportsbook

   University essay from Lunds universitet/Ergonomi och aerosolteknologi

   Author : Chiching Lam; Carl Larsson Danell; [2016]
   Keywords : User engagement; User experience; User-centered design; Sportsbook; Sports betting; Technology and Engineering;

   Abstract : Online sports betting is a billion-dollar industry with fierce competition to deliver the best possible experience. To be able to withstand the competition from rivals, bookmakers needs to be able to differentiate themselves with innovative and cutting edge solutions that offers a complete user experience. READ MORE