Essays about: "China consumer"

Showing result 1 - 5 of 128 essays containing the words China consumer.

  1. 1. Relationship between Real Estate Industry and Stock Market in China

    University essay from Jönköping University/IHH, Nationalekonomi

    Author : Zeyu Di; [2020]
    Keywords : real estate; stock market; causal relationship; asset allocation; economic area; portfolio; Chinese provinces;

    Abstract : Each individual is both a consumer and an investor in the market. It is the common goal of every investor to achieve a high return on investment through the portfolio of profit maximization. As a result, the ratio of assets in a portfolio has become a hot topic. READ MORE

  2. 2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  3. 3. The influence of social media marketing on the behavior of consumers purchasing cosmetic product— A comparative study of China and Sweden

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Yingpei Yu; Lu Zhouyan; [2020]
    Keywords : social media marketing; cosmetics; consumer purchasing behavior; China; Sweden;

    Abstract : .... READ MORE

  4. 4. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  5. 5. Recyclability by Design for Multilayer Plastic Flexible Packaging

    University essay from Lunds universitet/Förpackningslogistik

    Author : Sonika Singh; [2020]
    Keywords : Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Abstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE