Essays about: "China s Generation-Y"
Found 2 essays containing the words China s Generation-Y.
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1. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach
University essay from Jönköping UniversityAbstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE
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2. How to Motivate Generation Y with Different CulturalBackgrounds - A Cross-Cultural Comparison between China and Sweden
University essay from Institutionen för ekonomiAbstract : Generation Y have become the newest group of the global workforce in Multinational Business and are about to become the largest. They are often referred to as a global group with global characteristics which leads them to be recruited and retained in the same way. READ MORE