Essays about: "Chinese Consumers"

Showing result 1 - 5 of 140 essays containing the words Chinese Consumers.

  1. 1. Financial Literacy, Environmental Literacy, and Environmental Related Financial Preference - The Case of China

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Kaloyan Gorunski; Delun Liu; [2023]
    Keywords : Behavioural Finance; Financial Literacy; Environmental Literacy; ESG-Investing;

    Abstract : This paper describes a survey of a sample of Chinese individuals regarding their financial literacy, environmental literacy, attitudes toward ESG, and environmental related financial preference to investigate if pro-investment attitudes are related to financial decision-making. The data revealed that individuals with higher financial knowledge (FL) also have higher environmental knowledge (EL) and the effect is stronger among consumers who incorporate sustainability factors into their investment selection. READ MORE

  3. 2. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zixiong Chen; Yidi Mao; [2023]
    Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

    Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

  4. 3. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : YUAN HUANG; [2023]
    Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

  5. 4. The Relationship between perception and Consumer Behavior towards Purchasing from Chinese Online Retailers : A Comparative study between Generation Z and Generation Y

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Samuel Lidström; Ruotong Tang; [2023]
    Keywords : Generational Difference; Personal Values; Uncertainty Avoidance; Uncertainty Perception; Purchase Decision;

    Abstract : The purpose of this study is to examine the impact of perception and uncertainty among Generation Z and Generation Y Swedish consumers when making purchase decisions from online Chinese retailersQualitative method in the form of focus groups was used to collect the data in order to answer the research question. This study explored perception and uncertainty in Swedish Gen Z and Gen Y consumers when purchasing from Chinese online retailers. READ MORE

  6. 5. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE