Essays about: "Chinese Internationalisation"

Showing result 1 - 5 of 8 essays containing the words Chinese Internationalisation.

  1. 1. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nellie Karlsson; Lina Carlberg; [2022]
    Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

    Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE

  3. 2. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  4. 3. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  5. 4. The Influence of Culture in the International Business Decision-making Process

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Xuze Bai; Kapil Koirala; [2018]
    Keywords : political behaviour; organization politics; organizational culture; decision-making;

    Abstract : Organizational culture and organisational political behaviours are the unavoidable part of a company which has a direct impact on its decision making. The purpose of this paper aims to understand the influence of culture and organisational political behaviour in making a decision on going internationalisation of the Chinese company. READ MORE

  6. 5. The Invisible Wall : The impact of informal institutions in a Chinese business context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Carlsson; Simon Kryger; [2017]
    Keywords : Informal institutions; Internationalisation; Swedish SMEs; Network; Language; Relationship; Guanxi; Mianzi.;

    Abstract : The increased activity in the emerging market China has created opportunities for Western internationalised companies. Previous research has focused on changes in formal institutions in China, mostly related to MNCs operating within the market. READ MORE