Essays about: "Chinese MNCs"
Showing result 1 - 5 of 31 essays containing the words Chinese MNCs.
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1. WHAT CHANGES WHEN YOU USE ENGLISH AT WORK? A STUDY OF ENGLISH AS A LINGUA FRANCA IN MULTINATIONAL CORPORATIONS IN CHINA
University essay from Göteborgs universitet/Institutionen för språk och litteraturerAbstract : This study investigated when Chinese business professionals use English as a lingua franca to communicate in the workplace, what changes, and why and how the changes happen. 14 respondents who had Chinese as L1 and English as at least one of their working languages participated in the open-ended questions survey. READ MORE
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2. How to Manage Subsidiaries’ Local Sales Activities During the External Crises? A Case Study of Headquarters Control and Subsidiaries Autonomy in Chinese MNC Under the Covid-19 Pandemic Context
University essay from Göteborgs universitet/Graduate SchoolAbstract : The relationship between MNC headquarters and subsidiaries has always been the focus in the field of international business. For MNCs, how to manage and coordinate the relationship between headquarters and subsidiaries, especially under the dramatic changes in external environment, how the headquarters can effectively manage subsidiaries local activities is very important. READ MORE
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3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.
University essay fromAbstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE
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4. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market
University essay from Göteborgs universitet/Graduate SchoolAbstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE
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5. What is the effective leadership style in the Chinese context? : An empirical study from Chinese managers and followers perspective
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : With the trend of globalization, competition on the 21st century’s global economy is complex and filled with challenges. More and more MNCs realize that effective leadership, as a foundation of competitive advantage, plays a crucial role in better performance of the organizations. READ MORE