Essays about: "Chinese SMEs Brand"

Found 5 essays containing the words Chinese SMEs Brand.

  1. 1. How Chinese SME perceive the strong brand as a crucial factor for establishing competitiveness?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Yunyu Li; Chang Liu; [2016]
    Keywords : Chinese SMEs Brand; Brand equity; Brand marketing mix; CSC;

    Abstract : The globalization become a current tendency, and China as one of the biggest parts in the international market, plays the important role. Considering the SMEs in China occupy the main amount, Chinese SMEs are the key factors in Chinese economy. READ MORE

  3. 2. Chinese Manufacturing SME’s Transformation from Marketing Perspective : A case study of the marketing transformation in Jiangsu Lugang Science & Technology Co. Ltd

    University essay from Företagsekonomiska institutionen

    Author : Li Ling; Chupeng Xu; [2014]
    Keywords : SME; Marketing; Transformation; China;

    Abstract : This exploratory study investigated the marketing transformation of typical Chinese manufacturing SME in the changing environment during last decades. The authors empirically studied the marketing perception and practice of Jiangsu Lugang Science and Technology Co. Ltd during three strategic orientation periods. READ MORE

  4. 3. Precision Marketing Management : probe into way of existence of chinese small and medium-sized enterprises (SMEs) by analyzing parker hannifin (china)

    University essay from Avdelningen för ekonomi

    Author : JUN LIU; [2011]
    Keywords : Precision Marketing; Lean Thinking; Strategy Management; Value Chain; Customer Value;

    Abstract : Purpose/Research questions Aiming at the problem that the management efficiency of many Chinese small and medium-sized enterprises is generally low, the paper is to find the method in the aspect of marketing management to improve the management for the enterprise to meet challenges of globale market competition. According to the thoughts of Kotler(2006, p814), the future marketing shall be in a direction towards holistic marketing from marketing department . READ MORE

  5. 4. Factors influencing SMEs' export performance : A case study of Chinese SMEs

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Chenke Xu; Hao Hu; [2010]
    Keywords : Export performance; Small-and medium-sized enterprises; Factors;

    Abstract : Small and medium-sized enterprises play much more important roles in both domestic and international markets nowadays. The issue that factors influence their export performance (mainly the export sales and profits) also becomes much more attractive these years. READ MORE

  6. 5. Factors Influencing the Growth of Small and Medium Sized Firms in Different Growth Stages---------A Study of Four Chinese SMEs

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Fang Fang Jr Li; Kai Fu; [2009]
    Keywords : growth; SMEs; resource-based view; five stages model;

    Abstract : Small and medium enterprises play an important role in the development of a country. The growth of SMEs is also important for the world economy which has been widely discussed in recent years. Although the growth of small firm is a well known topic in theoretical research, still there are some research gaps that need to be filled. READ MORE