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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. The effects of different acquisition strategies on brand equity and purchase intention

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Pupu Jin; [2023]
   Keywords : Brand image; Acquisitions and Mergers; Automobile industry; Brand equity; Purchase intention;

   Abstract : Purpose - This study investigates the effect factors of brand equity and purchase intention for the original brand from the M&A perspective, involving two types of acquisitions (acquiring a medium image brand and acquiring a high-end image brand). The study object is a Chinese low-end automobile brand, Changcheng, who seeks to improve the brand. READ MORE

3. 2. Can China Successfully leapfrog into Electrical Vehicle Dominance

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Oliver Kaberry; [2015]
   Keywords : Business and Economics;

   Abstract : The concept of the leapfrog, whereby developing economies ‘jump’ directly to adopting the advanced economy technologies without having to follow the development paths of their predecessors, is a very appealing theory. A leapfrog attempt is visible in the Chinese governments ambitions to react to the recent change of focus of the global auto industry to developing more sustainable vehicles to address the growing global environmental challenges. READ MORE

4. 3. Power of E-Motion : Business Model Innovation for the Introduction of Electric Cars to China

   University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

   Author : Tobias Abt; Fabian Erath; [2014]
   Keywords : Business Model; Business Model Innovation; E - Cars; Sustainable Technologies; Automobile Industry China;

   Abstract : E-Cars challenge prevailing business practices, especially in industrial sectors that heavily depend on the use of fossil fuels such as the automobile industry. The sustainable powertrain has to fight against prejudices towards a lack of performance, long charging times, the fear of too short driving ranges and a long list of other concerns. READ MORE

5. 4. Third party logistics in Chinese automotive industry : a case study of a Chinese automotive manufacturer-Shanghai General Motors

   University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Luying Zhang; Zhaoyu Hou; Xiaoying Qiu; [2012]
   Keywords : Chinese auto industry; Third party logistics; Core competence; Supply chain integration; Milk run;

   Abstract : In today’s Chinese automotive industry, the traditional self-management logistics mode cannot fulfill higher requirement of logistics performance, more and more automotive manufacturers seek to outsource their logistics activities to third-party logistics service providers to optimize supply chain management. Milk run system is a typical example of 3PL mode in automotive industry, which can help firms minimize costs and improve logistics function simultaneously. READ MORE

6. 5. The Internationalization strategies of Chinese Privately Owned Enterprise : a Case Study on Wonder Auto Technology Inc.

   University essay from Företagsekonomiska institutionen

   Author : Mingming Jiang; [2012]
   Keywords : Internationalization strategy; Environmental factors; performance; Chinese;

   Abstract : There is an upsurge of trend in studying the internationalization strategy (IS) of firms from China in international business (IB) research area. However studies which have done on Chinese firms in IB area are mostly focused on large state owned enterprises (SOEs), and there are few studies which have focused on the IS of Chinese privately owned  enterprises  (POEs). READ MORE