Essays about: "Chinese consumer goods"

Showing result 1 - 5 of 15 essays containing the words Chinese consumer goods.

  1. 1. The Analysis of Factors affect the Female Consumer Behavior in China’s Luxury Goods Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lyu Wenxi; Gong Yi; [2020]
    Keywords : Chinese female consumer behavior; Luxury goods; Attitudes; Subjective norms; Perceived behavioral behavior; ‘face’; ‘guanxi’;

    Abstract : China's luxury market plays an increasingly important role on the world stage. And females are termed as the most massive consumers of luxury goods in China. Understanding consumer behavior is the gateway for luxury goods companies to target China's female market. READ MORE

  3. 2. Factors affecting Chinese consumers buying luxury goods overseas

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jiaxin Zhang; [2019]
    Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

    Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE

  4. 3. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yang Lu; Yue Yuan; [2018]
    Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

    Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

  5. 4. Entrepreneurship in China : Small Batch Production of Consumer Goods

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Andrea Egbringhoff; [2016]
    Keywords : Entrepreneurship; Startup; China; Ecosystem; Innovation; Manufacturing;

    Abstract : The big country in the Far East appeared in the past as if only big corporates could do business there. This point of view changed immensely over the past 10 years. Nowadays, numerous co-working spaces, maker spaces, and incubators present a fertile ground for young ventures. The situation around the Chinese startup scene changed dramatically. READ MORE

  6. 5. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE