Essays about: "Chinese consumer market"

Showing result 1 - 5 of 75 essays containing the words Chinese consumer market.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Zixiong Chen; Yidi Mao; [2023]
   Keywords : Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE

3. 2. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : YUAN HUANG; [2023]
   Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

   Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

4. 3. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

5. 4. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

6. 5. A study on the Determinants of FDI Inflows to China

   University essay from Södertörns högskola/Nationalekonomi

   Author : Xin Jiang; [2022]
   Keywords : ;

   Abstract : Since the Chinese government proposed the "reform and opening-up policy" in 1979, China has achieved remarkable economic development. Foreign direct investment (FDI) has played an important role in stimulating economic development and alleviating capital shortages. This thesis explores FDI by choosing China as its destination country. READ MORE