Essays about: "Chinese firm global"

Showing result 1 - 5 of 11 essays containing the words Chinese firm global.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  2. 2. What Determines the Internationalization of Chinese Enterprises in Cultural and Creative Industry? : A Case Study of ByteDance

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nan Wu; Xiaoyao Cen; [2022]
    Keywords : Internationalization; China; Cultural and creative industry; Motivations;

    Abstract : Chinese firms in the cultural and creative industry (CCI) are substantially entering the global business landscape. But research on the motivation of Chinese enterprises’ internationalization mostly remains in the traditional industries (e.g., manufacturing and mining). READ MORE

  3. 3. Global project alignment and performance : Combining Chinese and Western management practices

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Jonathan Alm Lönnefjord; Robert Johansson; [2018]
    Keywords : Global projects; Project alignment; Project performance; Project success; Western project management; Chinese project management;

    Abstract : Purpose – The research purpose is to add insights to the project management literature by studying a global project encompassing Chinese and Western project participants, to possibly increase the understanding of how project alignment can be achieved. Method – The analytical approach for this abductive and explorative study was anchored in a six-phase thematic analysis (Clarke & Braun, 2014). READ MORE

  4. 4. The Development Pattern of Chinese firms in the Foreign Market : A thesis for studying matching strategy and competitive strategy for Chinese firms in Swedish markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiyu Chen; Jing Zhang; [2015]
    Keywords : Chinese firm; mature market; Swedish market; MNC; matching strategy; competitive strategy; competitive advantage; cost advantage; differentiation.;

    Abstract : Internationalization of firms from mature markets to emerging markets has been an on-going process for several decades. However, with the economic development of China, more and more Chinese firms start to expand global market and many of them choose mature European markets since to compete with higher level competitors can force the firm to develop. READ MORE

  5. 5. Chinese OFDI in Africa. A firm-level analysis of Chinese investments in Sub-Saharan Africa

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Lina Åhl; Mika Lönnbro Fukino; [2014-08-12]
    Keywords : China; Africa; FDI; OFDI; motives; economic development;

    Abstract : As a result of the widespread globalization, historically separated markets have merged into one global marketplace and consequently MNEs have been able to disperse their operations abroad. Over the past decades, there has been a shift in the FDI pattern as flows now originate from developing and emerging economies, in particular from China. READ MORE