Essays about: "Chinese industry"

Showing result 1 - 5 of 285 essays containing the words Chinese industry.

  1. 1. Cold War In The Ice Cream Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Geny Pitaloka Hayyu; Lina Radilovic; Lilla Virag Erdelyi; [2024]
    Keywords : Fighter Brand; Challenger Brand; Emerging Market; Corporate Brand Structure; Brand Competition; Business and Economics;

    Abstract : Market leader Unilever Wall’s has been enjoying its position unchallenged for years in Indonesia, until the Chinese contender Aice joined the competition in 2015 followed by Joyday. The two challenger brands sell extremely low-priced products, gaining market share from Unilever at a fast pace. READ MORE

  3. 2. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Lundao Gao; Yinfei Zhang; [2024]
    Keywords : ;

    Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE

  4. 3. Constructing a civilized wilderness. An intersectional discourse analysis of the Sierra Club 1893-1910

    University essay from

    Author : Eleonor Ivdal; [2023-10-05]
    Keywords : the Sierra Club; intersectional theory; discourse analysis; civilization; American wilderness; national park movement; gender; class; race; ethnicity;

    Abstract : This study investigates if and how the Sierra Club adapted complex and contradictory rationalizations to legitimize their authority in wilderness and civilization. The study aims thereby to enhance our understanding of the origin narrative of the American preservation and conservation movement at the turn of the twentieth century which depicted white male heroes as discoverers and protectors of a pristine wilderness. READ MORE

  5. 4. Exploring Chinese Consumer’s Attitude Toward Second-Hand Consumption, Shame or Not ?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : YUAN HUANG; [2023]
    Keywords : Chinese Second-hand industry; Consumer Attitudes; Shame; Face Consciousness;

    Abstract : The burgeoning second-hand economy plays a crucial role in alleviating the environmental crisis exacerbated by over-consumption. In China, the second-hand market has witnessed rapid growth since local customer-to-customer trading platforms emerged in 2015. READ MORE

  6. 5. The Desert of Talent in Hospitality Industry : A Qualitative Analysis on High Staff Turnover in Chinese Hotels

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Xiaoxin Xing; [2023]
    Keywords : Hotel; Staff; High Turnover; Sustainability; Industry; Tourism; China;

    Abstract : This paper through qualitative research and the author's collection of relevant articles and materials explains the high turnover rate of hotel staff in China. Employee turnover refers to the behaviour of employees voluntarily or involuntarily terminating their labour relationship with an organization. READ MORE