Essays about: "Chinese luxury brand"

Showing result 1 - 5 of 7 essays containing the words Chinese luxury brand.

  1. 1. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  3. 2. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

  4. 3. Factors affecting Chinese consumers buying luxury goods overseas

    University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Jiaxin Zhang; [2019]
    Keywords : Luxury goods; buying behavior; service; quality; price; culture; brand awareness; convenience of payment; needs for information interaction through social media;

    Abstract : Since the improved people’s living standard, luxury buying has increasingly spread in popularity, especially in developing countries. Conspicuous consumption has resulted in this luxury buying among consumers. READ MORE

  5. 4. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE

  6. 5. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Meiyuan Huang; Annie Guu; [2015]
    Keywords : nation brand image; consumer behaviour;

    Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE