Essays about: "Chinese millennials"

Found 4 essays containing the words Chinese millennials.

  1. 1. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  2. 2. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  3. 3. Millennials’ Online Social Interaction Engagement and its Impact on Emotions

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Michael Li; Jiarui Jing; [2018]
    Keywords : Millennial; Online; Social Interaction; Engagement; Emotion;

    Abstract : The subject of our study is how online interaction affects the emotions of Chinese millennials.Social interactions have changed over the years, especially with the introduction of Web 2.0,social interactions have shifted from offline to online. READ MORE

  4. 4. Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kim-Hoa Chau; Neringa Kudevičiūtė; [2017]
    Keywords : country of origin; country image; product-country image; China; cosmetics; attitudes; consumer ethnocentrism; purchase intention;

    Abstract : Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. READ MORE