Essays about: "Chinese music industry"

Found 3 essays containing the words Chinese music industry.

  1. 1. The Chinese Music Industry: Which Strings do Intellectual Property Rights and Social Norms Play?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Vanessa Nordmark; [2015]
    Keywords : intellectual property rights; music piracy; social norms; cross-cultural differences; Chinese music industry; Swedish music industry; Business and Economics;

    Abstract : This paper examines the impact of formal and informal institutions on the Chinese music industry. Standard utilitarian theory states that property rights are essential for innovation and this research tests the effects that intellectual property rights has on the Chinese music industry by using panel data on the provincial level for the years 1997 to 2011. READ MORE

  3. 2. Business Models for Mobile Media Services : A case study in China mainland market

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Jin Huang; [2012]
    Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

    Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE

  4. 3. International Marketing Communication in Mobile Phone Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : JUNWEN GUO; [2007]
    Keywords : IMC intergrated marketing communication ; Consumer behavior; music mobile phone;

    Abstract : The purpose of this study orients to the discussion of the applicability of Integrated Marketing Communication (IMC) in Chinese market, typically in the music mobile phone industry.This paper endeavors in contributing to the analysis of the local consumer behavior characteristics in the process of purchase decision making as well as shaping long-term attitude towards mobile phone brands, in order to discuss the effectiveness of the objective marketing strategy and the application of the Integrated Marketing Communication in the branding strategy. READ MORE