Essays about: "Chinese one-child generation"

Found 1 essay containing the words Chinese one-child generation.

  1. 1. Does the time Machine exist? : Nostalgic consumption of Chinese one-child generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Mengying Jiang; [2017]
    Keywords : nostalgia proneness; nostalgia intensity; nostalgic triggers; consumption; Chinese one-child generation;

    Abstract : Nostalgia in consumer behavior is shown to be effective. Every generation has their own views of nostalgia. Their ability, proneness and intensity to process nostalgia is different for each generation. The Chinese one-child generation in terms of their special growth environment and characteristics was chosen as the object of study. READ MORE