Essays about: "Chinese women"

Showing result 11 - 15 of 71 essays containing the words Chinese women.

1. 11. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Yiyun Zhu; [2022]
   Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

   Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

3. 12. Making her feel like a fairy : a study of young women engaging with selfie applications in China

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Yilin Yang; [2022]
   Keywords : selfie; media engagement; self-representation; the gaze; human body; audience research; Social Sciences;

   Abstract : It’s not unusual for young people these days to take and edit a selfie. With the rise of consumerist culture and the popularity of mobile Internet, nowadays selfie applications, including beauty cameras and photo-beautification applications, have become the most well-accepted products/brands among Chinese women, who have grown accustomed to showing only one exquisitely edited face in digital photos without any dirt or blemishes. READ MORE

4. 13. When Work Disappears: Empirical Evidence from Sweden of Manufacturing Decline and its Effect on Marriage and Family Formation

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Mika Lindgren; Sara Östros; [2022]
   Keywords : Bartik instrument; labor market shocks; import competition; marriage; fertility;

   Abstract : This thesis examines if local labor demand shocks stemming from increasing manufacturing competition from China shifts the employment status among young adults during the years 1995 to 2018, using data on Swedish municipalities. In the context of labor market uncertainties and family formation decisions, we aim to test whether changes in economic stature affects marriage, fertility and children's living circumstances in Sweden. READ MORE

5. 14. The Intention Of China’s Generation-Y To Abandon A Brand After A Celebrity Endorsement Scandal: A Theory Of Planned Behavior Approach

   University essay from Jönköping University

   Author : Paul Van Caenegem; Yajun Liang; [2022]
   Keywords : Theory of Planned Behavior; Celebrity endorsements; Celebrity Scandals; China s Generation-Y;

   Abstract : Background: With increased scrutiny of celebrities by the Chinese government, more and more celebrities are being exposed to being caught in various scandals. This leads to the challenge of how companies respond to such celebrity endorsements followed by scandals to incorporate the intentions of independent, socially conscious China’s Generation-Y. READ MORE

6. 15. Lower Barriers and Higher Social Status? — Chinese Women Working in E-commerce

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Yuxin Li; [2022]
   Keywords : gender inequality; e-commerce; Internet companies; inequality regimes; barriers; social status; Confucian culture; China; Business and Economics; Social Sciences; Cultural Sciences;

   Abstract : With the recent development of Internet technology, the e-commerce industry is booming. However, under this rapid development, various inequality issues are hidden. Inspired by Goldin's (2002) study on declining gender significance, this paper focuses on the gender inequalities faced by female employees in the e-commerce industry in China. READ MORE