Essays about: "Chinese young consumers"

Showing result 1 - 5 of 11 essays containing the words Chinese young consumers.

  1. 1. The factors affecting young Chinese people’s fashion choices - The importance of conspicuous consumption

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Bo Ting Li; [2023]
    Keywords : conspicuous consumption; fashion consumption; young Chinese people; China’s economic growth; Chinese middle class; consumption factors; sustainability; Business and Economics;

    Abstract : The purpose of this paper is to explore the extent to which young Chinese consumers are making conspicuous consumption of fashion products. With China's increasingly rapid economic development, the income and consumption levels of the Chinese middle class are rising. READ MORE

  3. 2. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
    Keywords : fast fashion; consumer behavior; Chinese young generation; sustainability;

    Abstract : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. READ MORE

  4. 3. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 4. Chinese young consumers' buying behavior of online second-hand clothing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jialin Ma; Shumei Li; [2018]
    Keywords : second-hand clothing; Chinese young consumers; online second-hand clothing trading platforms; environment;

    Abstract : Recent years have witnessed the increasing popularity of second-hand clothing (SHC) worldwide. In the developed countries, consumers show more willingness to accept SHC and the SHC market is relatively mature. In China, consumers’ attitudes towards SHC is always somewhat negative for many reasons. READ MORE

  6. 5. Private Labels in China - Case Studies of RT-Mart and ICA

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Jiazhe Xu; Rong Huang; Yingchao Ji; [2018]
    Keywords : Private Labels PLs ; RT-Mart; ICA; China; Sweden; Retail;

    Abstract : Private labels have been developing in Europe for a long time, but China is still in the primary stage. Compared with the developed countries, Chinese retail enterprises, especially supermarkets, have a lower level of their private label development. READ MORE