Advanced search
Found 2 essays matching the above criteria.
-
1. Country-of-origin effect: Expanding brands from Taiwan to Lithuania
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of this paper is to understand how Taiwanese brands can manage the country-of-origin effect on product evaluation in Lithuania. Methodology: This is a quantitative research based on primary data collected in Lithuania. READ MORE
-
2. Management of Events Over Time: The Paradox of Brand Continuity and Change
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Aim: The purpose of this paper is to understand how events manage change over time and the paradox of managing brand continuity while staying relevant. Method: Qualitative research based on secondary data. READ MORE
Result pages:
1