Essays about: "Chris Anderson"

Found 4 essays containing the words Chris Anderson.

  1. 1. Kultur till vilket pris som helst? - En undersökning av hur besökare och aktörer i Malmös kulturliv ser på fenomenet gratiskultur

    University essay from Lunds universitet/Avdelningen för kulturadministration

    Author : Cecilia Dellow; [2013]
    Keywords : Gratis kultur; Chris Anderson; Malmo; Free culture; values of culture; kulturens värden; Malmö; Cultural Sciences;

    Abstract : This thesis: Culture at any price? A study of how visitors and producers in Malmö think of free culture is about professional free culture in Malmö and how it affects other kinds of culture in the city. My main research questions are: How do people value culture? How much and what are they willing to pay for it? And does free culture change the way people think of other kinds of culture? How do different culture businesses understand free culture and the effect it might have on other kinds of culture? The main method for this thesis is interviews, which I have conducted with three types of culture businesses, one offering free culture, one offering culture for paying customers and one business that’s offering free culture to some extent. READ MORE

  3. 2. The Long Tail of Loyalty : Case study of Apple Premium Resellers in Sweden

    University essay from IHH, Företagsekonomi

    Author : Hung Tran; Dan Zhu; Nyambayar Tuya; [2012]
    Keywords : Long Tail; E-loyalty; Marketing Communications; Apple Premium Reseller;

    Abstract : Background: The Internet has created new efficient channels of doing business. For this nontraditional market, a business strategy that is both effective and efficient needs to be employed. The Long Tail business strategy was developed by Chris Anderson in 2006. READ MORE

  4. 3. The good and the gratis : A value aspect on free goods and services

    University essay from Företagsekonomi

    Author : Catrin Davidson; Denum Nimanthi Abeysekera; [2011]
    Keywords : Freeconomics; consumer value; gratis; freemium; gift economy; advertising; use value; exchange value; price - quality relationship; value equity;

    Abstract : Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. READ MORE

  5. 4. Free on the Web! : The profitability of a radical price

    University essay from Företagsekonomiska institutionen

    Author : Erik Luhr; Markus Herrmann; [2009]
    Keywords : Free Business Models; Digital Free; Three Party Markets; Advertising; Internet; Search Engine; Social Network; Community; Net Income; Valuation; P E ratio; dot-com companies; Chris Anderson;

    Abstract : This thesis examines companies offering their services for free to Internet users, byemploying digital free business models. As a framework Chris Anderson’s classificationsof “free” business models are used. A sample of eleven companies that provide “free”services was selected and divided into four groups. READ MORE