Essays about: "Chris Johnson"

Found 4 essays containing the words Chris Johnson.

  1. 1. The beauty of competition - A case about Matas A/S

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chris Johnson; Oskar Hoff; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  3. 2. The Remarkable World of Unremarkable Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Casper Tönning; Chris Johnson; [2022]
    Keywords : Business and Economics;

    Abstract : .... READ MORE

  4. 3. How to use brand experience to generate brand loyalty - A case study of theme parks

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chris Johnson; Johanna Blom; Sixten Nyhlén; [2021]
    Keywords : Brand experience; brand loyalty; brand personality; case studies; theme parks; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how firms can use brand experience to generate brand loyalty. Methodology: case studies and literature review Findings: The findings in this paper support the findings in previous research that brand loyalty is driven by brand experience, and that brand personality can function as a mediator between them. READ MORE

  5. 4. Strategic Sustainable Development for the Stationary Power Sector : Is Carbon Capture and Storage a Strategic Investment for the Future?

    University essay from Blekinge Tekniska Högskola/Avdelningen för maskinteknik

    Author : Lisa Chacón; Benjamin Hornblow; Daniel Johnson; Chris Walker; [2006]
    Keywords : Carbon Sequestration; Carbon Capture and Storage; Stationary Power; Policy; Strategic Sustainable Development; Sustainability Principles;

    Abstract : An examination of the stationary power sector is performed using The Natural Step framework and Sustainability Principles (SP), in order to aid decision makers in developing policy to balance energy needs while reducing carbon dioxide (CO2) emissions in order to address climate change. Carbon capture and storage (CCS) is evaluated for its sustainability aspects, and is found to be a potentially sustainable approach which can be a bridging technology to a more sustainable energy mix, as well as a remediation technology which can remove CO2 from the atmosphere when utilized in combination with biomass fuel. READ MORE