Essays about: "Christer Ekelund"
Found 1 essay containing the words Christer Ekelund.
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1. Franchisor-franchisee relationships : an interaction approach
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Avdelningen för EkonomiAbstract : Purpose- The purpose of this paper is to examine franchise relationships by using an interaction approach which involves several exchanges or actor bonds between a franchisor and franchisee, such as information, social, and cooperative exchanges, which create a long-term relationship. The objective is to provide a conceptual framework to investigate the relationship from the franchisee’s point of view since little research has been conducted from this perspective. READ MORE
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