Essays about: "Christian Esselin"
Found 2 essays containing the words Christian Esselin.
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1. The Leaky Bucket : Managing user retention on social platforms
University essay from Umeå universitet/FöretagsekonomiAbstract : Social platforms have become a large part of today’s society and there is large scientific interests in what creates a successful social platform. There is plenty of research available on how to acquire users to a social platform, but there is significantly less available on how to retain users on a social platforms. READ MORE
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2. B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy
University essay from Umeå universitet/FöretagsekonomiAbstract : The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. READ MORE
