Essays about: "Christian Gylche"
Found 1 essay containing the words Christian Gylche.
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1. Inkongruenta Sponsorsamarbeten: Att skapa bättre kommunikationseffekter genom användandet av förklarande länkar
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In a world with increasing media buzz and tougher challenges for marketers to break through all the clutter before reaching the consumer, working with incongruence has become a mean to stand out from the crowd. Incongruence is the discrepancy between the marketing communication and the already established brand attributes with the consumer. READ MORE
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