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Found 2 essays matching the above criteria.

1. 1. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

   University essay from Göteborgs universitet/Graduate School

   Author : Christian Möller; [2020-06-23]
   Keywords : ;

   Abstract : Video games are engaging products with large followings engaging in their brands. Despite this, video game value has proven hard to research and the area is understudied (Boyle et al., 2012). READ MORE

3. 2. Please don't go : A comparative study on Identity Strain in short-term and long-term expatriates

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Christian Olof Möller; [2015]
   Keywords : Short-term Expatriation; Identity Theory; Repatriation; Turnover; Long-term Expatriation; Embeddedness; Job deprivation;

   Abstract : The loss of human capital that is the result of repatriate turnover has plagued multi-national companies' expatriate programs for decades. In striving to avoid this outcome, many are today sending their employees on so-called short-term expatriate assignments for which the long term effects are unknown. READ MORE