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1. 1. The Importance of Passion: A quantitative examination of cognitive and emotional processes associated with advertiser passion

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Alice Gemvik; Christian Thorwid; [2018]
   Keywords : Passion; Advertising signal effects; Emotional contagion; Advertiser passion; Extended effects;

   Abstract : While it seems common practice today for brands and advertisers to express their love for what they do and use terminology as "We're passionate about." in their communication, there is a lack of scientific proof regarding its advertising effects. READ MORE