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1. 1. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

   University essay from Göteborgs universitet/Graduate School

   Author : Christian Vigmo; Jacob Öster; [2018-08-02]
   Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

   Abstract : Increasingly more traditional manufacturing companies are adapting to the trend of bundling services around their core products and even going further towards defining their products and their surrounding services as a single service. This step of going from selling products to selling services is generally called servitization. READ MORE