Essays about: "Christin Meyer zu Hörste"

Found 1 essay containing the words Christin Meyer zu Hörste.

  1. 1. Customer data in the European fashion industry : Investigation of students’ willingnessto share customer data in the fashion e-commerce

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lisa Marie Höler; Christin Meyer zu Hörste; [2016]
    Keywords : Customer data; European fashion industry; students; data sharing; willingness; fashion e-commerce; EU; trust; benefits; law regulations;

    Abstract : The present thesis aims to investigate students’ willingness to share customer data in the fashion e-commerce. Special attention is given to the way trust, benefits and law regulations are discussed in this context. An inductive approach was applied utilizing focus group discussions. READ MORE