Essays about: "Christina Frick"

Found 1 essay containing the words Christina Frick.

  1. 1. The Fear of Cannibalization - A quantitative study of Polarn O. Pyret's Multi-channel Strategy

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Hedlund; Christina Frick; [2011]
    Keywords : E-commerce; Multi-channel; Customer Satisfaction; Customer Loyalty;

    Abstract : The understanding of e-commerce has become tremendously important in today's increasingly competitive retail business. The competition on Internet is harsh and many companies have seen their multiple channels become victims of cannibalization. READ MORE