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Found 3 essays matching the above criteria.

1. 1. Renting is the New Black?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Christina Julia Pretz; Lisa Maria Stadlbauer; [2021]
   Keywords : Luxury fashion brands; consumer perceptions; rental platforms; exclusivity; ownership; access-based economy; Business and Economics;

   Abstract : This study aims to investigate consumers’ perceptions of luxury fashion brands and whether these perceptions differ with and without the context of luxury rental platforms. A qualitative methodology was adapted, using semi-structured interviews and an abductive research approach. READ MORE

3. 2. Faking Hitler

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Théo Caplet; Julia Anna Lagler; Christina Julia Pretz; [2021]
   Keywords : Hitler; Stern magazine; reputational crisis; crisis management; corporate identity matrix; Business and Economics;

   Abstract : On April 25, 1983, STERN, a renowned German magazine, held a press conference attended by more than 200 journalists and 27 television crews from all around the world. On that day, STERN announced that it had obtained private diaries of Adolf Hitler through a confidential source and intended to publish them. READ MORE

4. 3. Antagonistic Nation Branding Strategies: The Case of North Korea

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
   Keywords : Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

   Abstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE